Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

This article originally appeared in the December 2007 issue of Business Communications Review magazine. Most customer service executives spend a considerable amount of time thinking about the need to ...

Victoria has over 15 years of experience in marketing across the commercial and third sector. As Corporate Marketing and Customer Insight Manager she oversees the development of targeted marketing ...

CDPs still factor into critical marketing and customer experience functions in 2025, from AI-driven personalization to compliance-ready data strategies. Understanding and leveraging customer ...

The Within3 Insights Management Platform gathers, analyses, and reports key insights that drive strategy-impacting decisions up to 3x faster. It cuts reporting timelines from months to days and ...

In today’s customer-centric market, addressing customer churn is no less than a battle. It requires in-depth data-led customer insights for proactive identification of churn risks, driving timely ...

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