The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.

Eligible advertisers will soon be able to apply for select policy certifications directly within their Google Ads accounts.

Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating ...

It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today ...

Microsoft advertisers can now securely preview and share PMax creatives across placements before campaigns go live.

Break down silos with the right team structure, shared goals, and data exchange to improve efficiency and maximize your SERP presence. Sharing keyword data between SEO and PPC sounds straightforward, ...

Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property reducing manual account management.

AI Max in Standard Shopping campaigns suggests advertisers could gain AI-powered query matching, dynamic ad copy, and more.

ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.

Google Ads' new beta estimates the clicks, conversions, and revenue you may be missing due to limited budgets and low bids.

The new editor expands offline campaign management with new AI-powered Shopping features, and enhanced Demand Gen support.

Your bidding strategy is only as good as the targets behind it. Validate them with practical formulas and real campaign data.