Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity ...

Scotland fans have been left emotional after Adidas released a powerful new World Cup advert ...

System1, the Creative Effectiveness Platform, has crowned Irn-Bru the winner of the 2026 Advertising World Cup, topping a ...

The World Cup opener between Mexico and South Africa featured FIFA's mid-half hydration breaks for the first time.

Mbappe looks unimpressed, shares shrugs and shakes of the head with a collection of other Nike-sponsored players including ...

Fox airing FIFA World Cup hydration-break commercials breaks tradition—see ad rules, revenue impact, and why rivals like ...

In addition to current stars like Cristiano Ronaldo, Kylian Mbappé, Erling Haaland and Vini Jr., the Nike spot also features LeBron James, Travis Scott, Kim Kardashian and Jason Sudeikis as Ted Lasso ...

Fox’s coverage of the 2026 World Cup opener between Mexico and South Africa used full-screen commercials during hydration ...

The Chelsea star was one of several surprise omissions from England’s World Cup squad.