Roblox named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

March 20 (Reuters) - Videogame platform Roblox said on Friday ⁠it ⁠would take a portion ⁠of revenue from in-game brand deals starting next year, as part of a broader advertising-policy overhaul ...

Roblox said Wednesday it is making a new video ad format available to all advertisers, one of several initiatives the online entertainment and gaming platform is undertaking as part of a mission to ...

Youth marketing firm SuperAwesome has been appointed Roblox's commercial and technology partner for "under-13 contextual ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

One of the things that Roblox has to do constantly to keep player retention is to update its features so that things can run smoothly and players get new ways to manage their content. For some, this ...

Who says video games can’t be good for your mental health? Roblox is challenging that widely-held notion by bringing the Ad Council’s Love, Your Mind mental health campaign onto the platform.