Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.
BIA Advisory Services revised its 2026 U.S. local advertising forecast, projecting total revenue to reach ... Read More ...
Digital media overall is estimated to climb 9.3% to $104.1 billion, according to BIA Advisory Services, while traditional media will grow 6.5% to $80.4 billion, with a major portion of that coming ...
BIA Advisory Services is framing its 2026 local advertising outlook around a single premise broadcasters will recognize immediately: the money is still local, but sellers who can prove results will ...
At least 15 campaign ads featuring AI-generated content have run since November, stoking concerns that the now-ubiquitous ...
Gray Media stands to benefit from a record $10.1B political advertising spend during the 2026 midterms. Political ad spending is a major, predictable catalyst for local broadcasters’ top-line growth, ...
Add Yahoo as a preferred source to see more of our stories on Google. New York Gov. Kathy Hochul delivers remarks before the House Committee on Oversight and Government Reform on Capitol Hill in ...
Research from the AAPC Foundation found that the appearance of an AI disclosure on a political ad creates a measurable “disclaimer effect;” ...
A spokesperson for Deb Haaland, who is seeking the Democratic nomination for governor in New Mexico, called the ad a "lie." ...
(The Center Square) — Doctored photos and video footage and ads twisting of candidates’ words have been used for decades in political campaigns, but the rise of artificial intelligence has elevated ...
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