Comments from XBOX Chief Strategy Officer Matthew Ball recently sparked concerns that the company could be considering ...

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Amazon Prime subscribers can pick up 16 free PC games on Prime Gaming ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

Use left and right arrow keys to seek audio. It's increasingly looking likely that Xbox Cloud Gaming, which is currently the cloud streaming portion of Microsoft's Game Pass service, will be getting ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...