For the third consecutive year no vendors were recognized as Challengers or Leaders in Gartner's Magic Quadrant for Enterprise Marketing Management (EMM). The void atop the report is due in large part ...

Brand power continues to show its might with no sign of slowing down. According to a recent Forbes article, Apple, Netflix and Amazon continue to be some of the most popular U.S. brands. The pandemic ...

Technology research firm Gartner recently released its latest Magic Quadrant for Enterprise Marketing Management (EMM) -- and the top half of the firm's famous quadrant layout is noticeably empty. In ...

Unica has introduced the latest version of its enterprise marketing management suite, Affinium 7. Over the past few months, the company has been rolling out modules of version 7, including ...

An inability to manage marketing departments and campaign traffic doesn't depend on better AI models or smarter agents; it comes down to clearer coordination. Picture dozens of aircraft lined up on a ...

On Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release. Jay ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Yuchun Lee is Vice President, Enterprise Marketing Management (EMM), in the Industry Solutions division of IBM Software Group. EMM is comprised of Coremetrics and Unica technologies, providing the ...

For many revenue leaders, enterprise customers are a key growth lever, bringing with them large annual contract values and huge potential for account expansion. But connecting with enterprise buyers ...

Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM) software, today announced that Wells Fargo Financial, a division of Wells Fargo & Company, has selected Aprimo ...

There are a lot of different ways of tackling digital marketing at the enterprise level — and even some confusion about what enterprise actually means. Is it a large company or other organization? Is ...