Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Why is direct mail making a comeback? Explore how offline marketing methods are helping businesses reach customers beyond ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

In an ever-evolving digital world, the importance of direct mail cannot be overstated. A direct mail campaign remains one of the most effective modern marketing techniques to improve customer ...