On a stretch of New York’s SoHo neighborhood known for matcha fro-yo stores and Korean beauty pop-ups, a new consumer-healthcare company called Norms took over a small storefront. “Got hemorrhoids?” ...

People are swapping Botox for hemorrhoid cream — and experts are begging them to stop. TikTok’s latest wave of unhinged beauty hacks comes with concern: dabbing hemorrhoid cream on under-eye bags to ...