Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Victoria has over 15 years of experience in marketing across the commercial and third sector. As Corporate Marketing and Customer Insight Manager she oversees the development of targeted marketing ...

On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...

CDPs still factor into critical marketing and customer experience functions in 2025, from AI-driven personalization to compliance-ready data strategies. Understanding and leveraging customer ...