Shaking seats and flashing lights may seem gimmicky, but in fact the format’s effects let you feel physically how a feature has been directed. By Melissa Powers If you’re expecting seatbelts at the ...

In George Miller’s new Mad Max film “Furiosa,” a red paint flare explodes and casts the theater screen in a saturated crimson cloud. Limited time: Save 25% on NBC News subscription Get exclusive ...

For special presentations of that blockbuster and others, companies like CJ 4DPlex have turned splashing and shaking moviegoers into a lucrative art. By Neima Jahromi First you get the aroma of the ...

A 4DX screening offers a host of bells and whistles engineered to make the moviegoing experience less passive. Three motors in every seat work in tandem to shake a participant around violently during ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 4DX will expand its motion and effects seats to 145 ...

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